Artificial intelligence is no longer simply a tool for efficiency, automation, or content generation. The strongest examples of AI in marketing are helping brands better understand people, identify emerging opportunities, and create more relevant customer experiences. The Internationalist’s AI for Better Marketing Awards recognize organizations that use artificial intelligence not for innovation’s sake, but to […]
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The Internationalist’s 2026 AI for Better Marketing winners span industries as diverse as consumer electronics, automotive, financial services, travel, health, retail, and B2B commerce. Yet despite their differences, several common themes emerged during the judging process. Rather than focusing primarily on automation or content generation, the strongest entries used artificial intelligence to better understand people, […]
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How AI Identified Future Demand Before Consumers Started Shopping. PLATINUM WINNER | AI FOR BETTER MARKETING 2026 Samsung RMN Upstream (Retail Media Networks) – “Intent Before Intent”Submitted by Starcom Taiwan CASE STUDY SUMMARY Most marketing systems are designed to respond once consumers enter the purchase funnel. Samsung asked a different question: What if brands could […]
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How AI Connected Life Moments to Future Mobility Needs. PLATINUM WINNERAI FOR BETTER MARKETING 2026 Audi – “Audizone on Amazon” Submitted by PHD Germany CASE STUDY SUMMARY Consumers rarely wake up one morning and decide to buy a new car. More often, vehicle purchases are triggered by broader life changes—moving to a new home, changing […]
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How AI Helped a Financial Institution Recognize the Invisible Effort Behind Everyday Life. PLATINUM WINNERAI FOR BETTER MARKETING 2026 Taishin Bank – “Signals of Dililgence”Submitted by Starcom Taiwan CASE STUDY SUMMARY Following a major merger, Taishin Financial Holding faced a challenge familiar to many large organizations: how to grow in scale without losing touch with […]
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How AI Brought Formula One Fans Closer to the Drivers and Team They Love. GOLD WINNERAI FOR BETTER MARKETING 2026 Shell V-PowerSubmitted by Shell CASE STUDY SUMMARY In today’s marketing environment, personalization often focuses on products, offers, and transactions. Shell V-Power explored a different possibility: could artificial intelligence create a more emotional and memorable brand […]
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How AI Helped Travelers Move from Uncertainty to Action. GOLD WINNER –AI FOR BETTER MARKETING 2026 Cathay Pacific – AI Flight Secretary: Winning the Conversion WarSubmitted by Zenith Taiwan CASE STUDY SUMMARY Travel decisions are often shaped by uncertainty. Consumers compare destinations, evaluate budgets, consider schedules, and weigh competing priorities before deciding whether to book. […]
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How AI Helped Small Businesses Turn Ambition into Action. GOLD WINNER –AI FOR BETTER MARKETING 2026 Amazon Global Selling– “Hello Boss!” Unlocking the Path from Local to Global SellingSubmitted by Zenith Taiwan CASE STUDY SUMMARY For many small and medium-sized businesses, international expansion is not limited by opportunity—it is limited by uncertainty. Business owners often […]
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How AI Helped Parents Navigate One of Life’s Most Important Decisions. SILVER WINNER –AI FOR BETTER MARKETING 2026 Nestlé Infant Nutrition (NAN HA3) – “When Moms Decide, AI Guides” Submitted by Zenith Taiwan CASE STUDY SUMMARY New parents are faced with an extraordinary number of decisions, often accompanied by uncertainty, conflicting advice, and information overload. Recognizing […]
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How AI Transformed a Health Supplement Brand into a Personalized Companion. SILVER WINNER –AI FOR BETTER MARKETING 2026 Stresstabs (Haleon) – “When Lonely Hearts Shine – Meet My Virtual Soulmate”Submitted by Zenith Taiwan CASE STUDY SUMMARY In an era marked by rising stress, social isolation, and growing demand for personalized experiences, Stresstabs sought to engage […]
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