When Marketing Makes Something Happen. WHAT A NEW GENERATION OF CASE STUDIES REVEALS ABOUT MARKETING’S CHANGING ROLE. There is a familiar way of measuring what marketing does. We measure attention. Awareness. Engagement. Preference. Leads. Sales. Growth. All matter. But looking across this year’s Marketing Makes a World of Difference™ winners, another question kept surfacing: What […]
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Initiative Vermisste Kinder & Free2move — Screen2Save (Germany) GRAND PRIX — 2026 Marketing Makes a World of Difference™ Awards Screen2Save transformed everyday media infrastructure into a real-time missing-child alert network—helping mobilize people when every minute matters. Submitted by MEDIAPLUS Germany Winner’s Citation For demonstrating what becomes possible when marketing infrastructure is repurposed for an urgent […]
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Sanofi — Badge of Honor (United States) GRAND PRIX — 2026 Marketing Makes a World of Difference™ Awards Sanofi transformed the small scar left by living kidney donation into a symbol of extraordinary generosity—and created a clearer path for people willing to consider becoming donors themselves. Submitted by Havas Media North America Winner’s Citation For […]
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Sapeurs-Pompiers de France — FireCatchers (France) GRAND PRIX — 2026 Marketing Makes a World of Difference™ Awards FireCatchers transformed the minutes Twitch audiences normally spend waiting for a stream to begin into a collective early-warning system for wildfires. Submitted by Havas Play France Winner’s Citation For recognizing the untapped value of human attention—and transforming an […]
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American Express — Unsigned (United Kingdom) PLATINUM — 2026 Marketing Makes a World of Difference™ Awards American Express turned its presence in music into tangible support for emerging artists and grassroots venues—creating opportunities designed to last beyond the campaign itself. Submitted by UM London Winner’s Citation For moving beyond cultural sponsorship to cultural participation—using marketing […]
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Cesar (Mars) — Cesar x Tripadvisor: Dog Friendly Travel PLATINUM — 2026 Marketing Makes a World of Difference™ Awards Cesar partnered with Tripadvisor to make dog-friendly travel easier to discover, plan and experience—while encouraging more businesses to welcome dogs. Submitted by EssenceMediacom Winner’s Citation For turning a brand belief into a useful travel ecosystem—helping pet […]
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DNA Vibe — Ukraine LAMP (Ukraine) PLATINUM — 2026 Marketing Makes a World of Difference™ Awards DNA Vibe turned an initial product-donation effort into a locally operated model designed to expand access to recovery technology while building capability within Ukraine. Submitted by Purpose Worldwide Winner’s Citation For demonstrating how purpose can move beyond a statement […]
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Huggies — Sound of a Hug (Canada) PLATINUM — 2026 Marketing Makes a World of Difference™ Awards Huggies transformed the familiar comfort of a parent’s heartbeat into a personalized sleep experience designed to help soothe babies—and give parents something useful in the moments they need it most. Submitted by UM Canada Winner’s Citation For transforming […]
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Nestlé Infant Nutrition — When Moms Decide, AI Guides (Taiwan) PLATINUM — 2026 Marketing Makes a World of Difference™ Awards By adapting marketing to the way mothers actually make decisions, Nestlé used technology to provide more relevant guidance while reducing unnecessary information and repetition. Submitted by Zenith Taiwan Winner’s Citation For recognizing that one of […]
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Vodafone — GO REAL LIFE: Live in the Now Instead of the Net (Germany) PLATINUM — 2026 Marketing Makes a World of Difference™ Awards Vodafone challenged the logic of its own category by encouraging people to spend less time on their phones—and more time experiencing life beyond the screen. Submitted by Weischer.OOH x Carat Germany […]
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